FMCG/Consumer goods





Enclosed are some brief caselets-from the myriad projects we’ve done….

Domestic market strategy for an apparel exporter
  • Migrate from “Export OEM” to “Market Mindset”
  • Create Licensing arrangements with Major Apparel Brands
  • Set up sales & marketing infrastructure & induct professional management
  • Manage new product introduction through network
Business Blueprint for ready to drink coffee market for a national café retail chain
  • Deep understanding of market & consumer preferences for ready to drink (RTD) beverages
  • Design, development & assistance in manufacturing of vending machines in India which could dispense freshly brewed coffee at pre-agreed pricing
  • Mass roll out of the vending business (retail & office)
Channel and delivery system strategy for a retail entertainment product
  • Generate & distill the product proposition
  • Build a retail business model
  • Test Pilot locations for viability check & Tie up Channel Partners
  • Roll out nationally
Market Entry for a computer & peripherals manufacturer into consumer electronics
  • Create a blue print for consumer electronics business
  • Assistance in formulating product development, bundling, pricing and channel strategy
  • Implementation & supervision during Pilot phase
  • National roll-out roadmap
Setting up domestic operations for an export house in apparels
  • Business blueprint for kidswear brand
  • Procure licensing rights from a renowned kidswear company
  • Set up anentire organization for this venture with robust internal systems and processes
  • Assist in developing a comprehensive product/pricing/design/merchandising strategy based on market trends
  • Managed retail operations for the initial retail stores during pilot phase
  • A successful national roll out in a 15 month time span
Packaged Foods Diversification for Poultry & Agri Foods Business
  • Product Research & Testing
  • Consumer Research: Proposition Development- Build a business viability case
  • Sales & Marketing Organization Structuring
  • Operate & Transfer
Setting up retail operations for a B2B travel agents enabling company
  • Blueprint for servicing individual retail clients
  • Supervision & implementation of the blue print
  • Franchising/Owned outlets strategy for a roll out
Retail-License Strategy for India’s premium Kids Entertainment Media House
  • Detailed Consumer diagnostic-research to identify brand-extension opportunities
  • Development of alternative business models for extracting maximum value from the brand franchise
  • Partner-search & tie-ups
Establishing an Indo-US-China JV in steel for a tech entrepreneur
  • Finding a new venture for a tech entrepreneur who had exited his telecom software venture successfully
  • Aligning promoter’s passion in high-end engineering with business opportunities
  • Facilitating Partner search for the JV from USA & China
  • Assisting in structuring the acquisition of a defunct steel company- with Govt. allotted land ,in a tax efficient & regulated manner
Preparing a mid-sized steel casting company, ready for stock market listing/ attracting private equity investment
  • Detailed study of areas of improvement to meet SEBI requirements for listing & to meet post IPO market requirements
  • Implementing financial performance monitoring tools, including developing Annual Operating Plan, Budgeting System, Costing, Variance Analysis and controls
  • Monitoring & control of materials consumption- a substantial aspect of cost of production. Extending mandate to focus on other areas like production, planning & dispatch, identifying & removing bottlenecks
  • Developing and implementing tools like inventory planning and control, contribution based production planning, quarterly performance review etc
Working Capital requirements for Manpower Services company, to facilitate growth
  • Detailed study of company’s business operation
  • Identifying the problem – The Co’s key assets were manpower which the bankers don’t consider as collateral against working capital
  • Identifying and structuring a unique working capital facility in the form of factoring, where the factoring agency took the first risk on the client whose bills are factored before it takes the risk on the company
  • Providing the company an opportunity to multiply its business by doubling the factoring limit within a span of 6 months
Market Entry for a B2B telecom player into consumer branded mobile business
  • Business Blueprint for branded mobile phones
  • Assist new product development & brand creation for multiple market segments
  • Supervision & Implementation of the blue print
Brand transformation and business expansion for a major sport equipment company
  • Brand Transformation
  • Business Expansion Strategy & implementation support
  • Identifying & implementing new lines of business consistent with the overall brand strategy, Sportswear- Clothing & footwear & Sports Services
Franchising Strategy for a Family Entertainment Center operator
  • Internal Operations Assessment
  • Franchisee Strategic Blueprint
  • Partner Search, pitch, sign off
  • Organization & systems re-design & scale up
  • Monitoring & continuous improvement in retail operations
  • Readying for a fund raising exercise
Business expansion for the master franchisee of an international F&B brand
  • Blue print for business expansion in Western & Northern India
  • Proposing a sub franchisee route for expanding business
  • Implementation support & supervision
Business expansion for an apparel brand into allied travel space
  • Check for feasibility of a brand extension vis-à-vis a white label strategy
  • Identification of a business partner for the white label strategy
  • Assistance in recruiting the business partner
  • Co-branding strategy formulation & implementation support
Manufacturing Systems Process Improvement for leading Industrial grade Plywood Mfg Unit
  • Identification of Manufacturing quality issues
  • Systems & Documentation development for Manufacturing process improvement
  • Detailed ISO-QA practices manual development
  • HR practices improvement
  • Accounting systems streamlining
Business Expansion Strategy for leading Industrial Capital Goods Manufacturer
  • Development of a product-market-segmentation framework
  • End-user surveys to identify competitive strengths & opportunities
  • Development of a robust product x market grid for organizational resource allocation
  • Building a go-to-market plan- assist in building a sales & service network
  • Development of a robust project costing & project profitability accounting system

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