WhoWeAre  
Our People
 
   
 
Our People
 
In all our client relationships, we are often required to wear multiple hats, as business mentors, coaches, strategists, financial advisors, product champions as well as implementation foot-soldiers. So you’ll find our people able to play many roles, out of sheer necessity.
Our team has seen many battles where our ability to align contradictory pulls and pressures, both internal & external, have led to successful execution. Our people believe that any good plan will work only if it is broken down to the nut & bolt detail, without running the risk of being disconnected from ground-realities. We’ve been through this many times over, so while formulating roadmaps we keep a close eye on implementation issues down the road.
 
Founders
 
A.P. Srivatsan
  • 35+ years in Sales, Distribution & Marketing with Nestle, Dabur, Gillette and Pepsi
  • 5 years in the service industry as CEO/Start-up Head in Telecom and Financial Services industries
  • Experience of both Domestic & Sub-continental Markets. Strong Networks in the Trade, Channel & Franchising Space
  • Diverse Experience of New Venture Operations, particularly in the last 10 years
 
M. Sundarraj
  • 30+ years in Marketing, Sales & Supply Chain with Tetley/Tata Tea, Marico, Tefal, TTK & Berger Paints
  • Exposure across Consumer Durables, FMCG /Food & Beverages
  • Start up & New Product x Market penetration Specialist
  • Well honed back room skills, having managed SCM/ ERP implementation
  • PGDM from IIM Lucknow & Grad. CWA
 
P.K. Sambamoorthy
  • Over 30 years experience in Finance, Accounts, Secretarial and Legal in Pond’s, GIC, BPL Mobile, ZIP Telecom and Essar Group
  • Experience in start up ventures, fund raising (equity and debt), management accounting, costing, setting up systems and process
  • Expertise in Financial structuring Joint Ventures and Start up projects
  • Nominee for best CFO award 2003 by IMA-American Express Corporate services
  • FCA, ACMA & ACS
 
Associate Directors
 
Hari Kumar V
  • 25 Years of experience in Supply Chain, Logistics and Commercial Operations
  • Worked in varied roles in PepsiCo, SAB Miller , TNT , UniverCell and Ambuja Cements
  • Exposure to FMCG , Retail , 3PL and Trading industries
  • Hands on experience in setting up Supply chain operations , Cost Optimization , Supply chain and Logistics efficiency , Process Audit ,SOP settings ,Process improvements ,Supply Chain Integration .
 
Associate Principal - Consultant
 
P. Muralidhar (B.E., MBA)
  • 25 years of hands on experience in large Corporates and startups.
  • Corporates: Product and Service Sales and Marketing, Distribution and Supply Chain, Oversight of P&L.
  • Start Ups: Having been involved in a successful start up for 5 years, gives Murali, a hands-on experience of Profit Centre Operations, HR , Banking-Finance & Acquisitions, apart from Sales and Marketing.
  • Expertise: Operations scaling, Market coverage, Alliances, Demand management, Working capital planning, ERP in supply chain.
 
 
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